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In the latest Be Human Salon hosted by Bigwidesky, David Grey author of The Connected Company shares his observations of the divided company and the connected company.  The divided company responded to the needs of the industrial age, creating a division of labor, Interchangeable parts and mass production.  They made on thing, very well and a lot of them.  However, in today’s world change is happening at an increasing rate.  What worked yesterday does not work today.  The connected company is responding to this need for change.  These organizations are flexible, morph, and respond quickly to change.  Unlike the divided company, these companies structure facilitate cross communication and support from different areas.

The challenge for business leaders is should and / or how should culture be changed.  Mr. Grey defines culture at habits that your form as a group over time.  As small portion of the culture is observable, however a majority is under the surface.  What are the levers or incentives to drive behavior?  What do we value?  Do we say we have an open door policy, but cringe when someone takes us up on it?  What are our belief regarding our outcomes that drive the organization.  There are startups constantly challenging the status quo in our beliefs.  Are book stores the only way to get a book?  Are music stores the only way to get music?  Are grocery stores the only place to get groceries?  Is film the only way to keep memories?

So as a business leader it is your job to manage change.  There are opportunities for a divided company to continue being very successful, however, it is critical to no be something you are not.  Mr. Grey uses the example of Nokia that was a great phone manufacture but tried to be an Apple type company of creating its own operating system.  Samsung on the other hand focused on phone manufactures and commands a significant market share today.  In Louis Gerstner, Jr’s book Who Says Elephants Can’t Dance?  He observes that changing the culture is a last resort but can be done.

Watch David Grey’s insightful conversation.


The Conference for the Model Aquatic Health Code (CMAHC) aims to support and improve public health and safety by promoting aquatic recreational health and safety guidance and standards based on the Model Aquatic Health Code (MAHC). This newly formed nonprofit organization is operating exclusively for educational and charitable purposes.

The MAHC is a Centers for Disease Control and Prevention (CDC)-sponsored document covering all health and safety aspects of aquatic facility design, construction, operation, maintenance, and management. Available for free on the CDC website (www.cdc.gov/mahc), the MAHC serves as a guide for local and state agencies or legislatures needing to update or implement applicable codes, rules, regulations, guidance, law, or standards.

The MAHC was developed over seven years with direct and exhaustive input from all related sectors of public health and industry. Over 150 owners, operators, regulators, academics, manufactures, suppliers and health care professionals participated on technical committees responsible for drafting the proposed MAHC language. In addition, over 3000 public comments were received during the MAHC’s national review, with 75% of these comments leading directly to improvements in the final publication.

Why is the CMAHC needed?

In order to ensure the MAHC remains a current, regularly updated and relevant document, the Conference for the Model Aquatic Health Code was formed. The purpose of the CMAHC is to support and improve public health by promoting healthy and safe aquatic experiences for everyone. The CMAHC is a nonprofit 501 (c)(3) organization.  The CMAHC’s role is to serve as a national clearinghouse for input and advice on needed improvements to CDC’s Model Aquatic Health Code (MAHC).


The CMAHC works to achieve this by:

  • Collecting, assessing, and relaying national input on needed MAHC revisions back to CDC for final acceptance,
  • Advocating for improved health and safety at swimming facilities,
  • Providing assistance to health departments, Boards of Health, legislatures, and other partners on MAHC uses, benefits, and adoption,
  • Providing assistance to the pool industry on uses, interpretation, and benefits of the MAHC, and
  • Soliciting, coordinating, and prioritizing MAHC research needs


Check out the new website at www.cmahc.org.


Why is the MAHC important?

Today there is no one national regulatory authority responsible for disinfected aquatic facilities like swimming pools, spas, or waterparks. All pool codes are developed, reviewed and approved by local or state public health officials or legislatures. As a result, there is no uniform standard governing the design, construction, operation or maintenance of pools or other treated aquatic facilities. Instead, code requirements for preventing and responding to health and safety issues vary significantly across the United States. Worse yet, many of these existing codes disagree or outright conflict on key issues such as acceptable chlorination and pH levels.

The MAHC was created to give national level data- and best practices-based guidance to improve the situation. The ultimate goal is to transform the typical health department pool program into a data-driven, knowledge- and science-based, risk-reduction effort to prevent diseases and injuries and to promote healthy and safe recreational water experiences. The MAHC provides the best available guidance for protecting public health that can be adopted in part or completely by any interested agency. It provides agencies with uniform guidelines for all aspects of aquatic facility design, construction, operation, and maintenance.